I felt that if I let PR pros tell me when I could or could not publish something, I was giving them control of the message. My job wasn’t to promote their product or client. It was to inform the public of what I knew, when I knew it. The moment a PR practitioner mentioned the word “embargo,” I started working on a different story.
Granted, I had the luxury to do this, because working in sports had no shortage of topics to jump to. Other reporters—namely reviewers—aren’t always so lucky.