Why every brand should curate content

Seventy-five percent of content marketers say they don’t have time to create original content. If this sounds like you, content curation may be a helpful alternative.

Ragan Insider Content

That is an enormous amount of content, to say the least.

Regularly producing original content for a company isn’t easy. In fact, an infographic from Uberflip says finding the time to create original content is the top challenge for 75 percent of content marketers. The solution? The graphic recommends content curation, or repurposing existing content.

Apart from saving time, here are some of the top reasons content marketers turn to curation:

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