Why executive communicators are indispensable in 2017

Public trust is more elusive than ever. Ensure your organization and its leaders are prepared.

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Ragan Insider Content

Your role as an executive communicator has always been challenging—you battle skittish speakers, distracted audiences and breaking news every day.

But with major changes occurring in the media and political landscapes, your job has never been more crucial to your organization’s success.

Leaders now rely on you to:

1. Maintain public trust in an era when false information and online attacks can spread like wildfire

2. Break through to jaded audiences with honest, compelling storytelling

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