Why Google+ still has a ton of value for marketers
Recent studies show that engagement on Google+ brand posts is high, despite the social network’s reputation as a ‘ghost town.’
Second, and more importantly, Google Plus generates much more brand engagement than you think. Recently we studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The result? Brands’ Google Plus posts generated nearly as much engagement per follower as their Facebook posts — and almost twice as much engagement per follower as their Twitter posts.
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