Why Instagram is a great crisis tool

According to a New York Magazine article, the photo-sharing app has done a lot to help some high-profile users attempting to diffuse crises.

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1. It’s immediate. There’s no waiting for a reporter to tell your story for you with Instagram. You’re telling it yourself in the time it takes to push “go.” 2. It’s direct. With Instagram, you’re connecting directly to the people who want to hear your message, and they’ll amplify it for you (that is, if it’s worth sharing). 3. Images can tell a story that words can’t. The image of Jill Abramson wearing boxing is arguably far more profound than any well-crafted, saccharine statement could ever hope to be. Images have lasting power.

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