Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.
Of course you know the answer. Was it ever in doubt? Bad writing among PR agencies is the one thing in this world we can count on. Ice caps may melt. Sunnis and Shia may one day make peace. But PR agencies will continue to bill their hapless clients for thousands of press releases that no one on the planet could possibly comprehend.
As my colleague Jim Ylisela likes to say, PR writing is so horribly consistent that agencies even have a template for it. It goes something like this:
name of company, the leading solutions provider for the name of industry announces the appointment, purchase of, merger, etc of name of another company, the leading provider of name of product or service