Writing & Editing Why it pays to hire a copywriter It may seem like the writing on something as innocuous as a box of hotel soap might not matter, but you never know who might notice. By Kevin Allen@kevin_j_allenJan. 7, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.