Why LinkedIn is a hot spot for communicators

The social platform has always catered to those looking for career advancement opportunities, but its content and influencer offerings are making more users flock to it.

Ragan Insider Content

LinkedIn has been the social network geared to professionals for years—but it’s growing in popularity due to its people-centric approach.

A growing focus on personal branding, networking online and content sharing are just a few reasons that more users than ever (roughly 500 million) are using it.

It’s a different direction for LinkedIn, which traditionally focused on facilitating job and career opportunities. Consider these telling statistics around the platform:

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