Why LinkedIn is a hot spot for communicators

The social platform has always catered to those looking for career advancement opportunities, but its content and influencer offerings are making more users flock to it.

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LinkedIn has been the social network geared to professionals for years—but it’s growing in popularity due to its people-centric approach.

A growing focus on personal branding, networking online and content sharing are just a few reasons that more users than ever (roughly 500 million) are using it.

It’s a different direction for LinkedIn, which traditionally focused on facilitating job and career opportunities. Consider these telling statistics around the platform:

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