Why live, online video should be PR firms’ next big land grab

PR pros that missed the boat on social media know that it can take a lot of time and energy to catch up. Get in on the ground floor with live video.

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This article originally ran on PR Daily in May of 2015.

If you’re a fan of the board game Risk, you know the object is to occupy every territory on the board. Public relations firms have a similar endgame, always looking to conquer the next big communications territory that will help clients reach and influence their intended audiences.

Social media was the previous frontier up for grabs among PR firms, ad agencies, digital agencies and search agencies. Those adequately prepared to stake their claim early established their dominance. Those who did not now have the chance to get back in the game by setting their sights on the next prime real estate for communications pros: live, online video.

The power of live, interactive video

The biggest trend coming out of this year’s SXSW Interactive conference was the emergence of Meerkat, which quickly popularized the integration of live streaming video with social media. In the aftermath, pundits started pondering the marketing potential of this combination, piquing the interest of many PR agencies.

Indeed, there are many inherent benefits to using live interactive video for a variety of marketing and publicity purposes.

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