Marketing Why marketers choose certain colors This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue. By Kevin Allen@kevin_j_allenDec. 30, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.