Why marketers should consider writing a book

Though Forbes says the half-manuscript on your hard drive might never hit a bookstore shelf, it could still be worth finishing. Plus, writing movies, lessons from Gay Talese, and more.

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“A book is the beginning of a personal brand and a public persona that will keep you in demand.”

Great sports writing: Sports writing has changed a ton in recent years, with bloggers now controlling the influence and information once monopolized by newspaper beat writers. But great sports writing is still worth reading. Because sports writing covers an event—and most of us have to cover an event from time to time—this is a good interview to read with Bill Littlefield and J.R. Moehringer about what makes sports writing great. Moehringer likens it to watching a great game:

“suddenly all the things on your to-do list and the lateness of the hour, everything else that was on your mind moments ago, was gone.”

How to write movies: Most of us are not screenwriters either, but we might have to turn in an ad script at some point. Because we can be inspired by those who’ve found success, these bits of advice from veteran screenwriters are worth sharing, particularly this from Richard Curtis:

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