Why marketers should give instead of take

When you’re crafting that next marketing pitch, think of giving something to your consumer instead of asking for the sale. 

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It’s as though you can actually see this person trying every way possible to get you to buy, and buy big, without any regard to what you want or need.

Related: Selling Your Product to a Big Chain in 5 Painstaking Steps

That’s exactly what you don’t want your customers to feel like, and it’s an important no-no to keep in mind when you’re developing your next marketing pitch.

Certainly, marketing your business can be a massive undertaking, especially when you’re seeking new customers, as well as seeking the best way to connect with, and turn them into, consumers.

It’s here that most businesses just talk about themselves or, worse, try to pressure customers to buy. This is an approach to marketing that doesn’t help those businesses. They ask themselves, “What can this sale do for me?” and, “How can I get it?” Both are the wrong questions.

Giving vs. asking

Giving as your primary method of marketing is much more efficient and powerful than asking. What you can offer to your customers is much more powerful as a marketing and rapport-building tool than what you can ask or gain from them.

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