One of the top highlights of any trip to the grocery store near my home in Southwest Florida is the seemingly endless supply of kind Publix employees offering free food samples around every corner.
Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing.
Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common. That it’s existed for so long speaks to the fact that it’s likely effective.
Maybe it’s the smell of sizzling kielbasa, or maybe it’s a case of finding consumers in the right place at the right time. Either way, it’s worth it to take a closer look at event marketing tactics—whether it comes in the form of samples or not.
For marketers, events of all shapes and sizes continue to offer a very real opportunity to connect with customers in a unique setting and to give them an opportunity to get their hands on your organization’s products and services.
What are the top event marketing strategies? How does event marketing work, and how can it complement your digital marketing campaigns?