Why millennials should handle your social media

Inspired by a recent article asserting 23-year-olds shouldn’t run social media for companies, the author—age 23—offers five reasons millennials are well suited to the job.

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The title caught my eye because:

1. I’m 23, and

2. I (along with my young-20s colleagues) run my PR agency’s social media accounts and advise a lot of our clients on social media strategies.

Despite her “pardon me” opening sentence, the general point Thomases is trying to make is that you shouldn’t trust the keys of your social media kingdom to a younger employee because they don’t understand how to use it properly. This sounds similar to a lot of not-so-subtle, millennial-bashing articles in the news as of late.

I’m not saying that the situations Thomases presents in her article aren’t valid; the problems she speaks to are very real and could happen. However, I think her biggest misstep is believing these problems stem from hiring a recent grad. She underestimates the value of millennials in the workplace, especially when it comes to social media.

Here are five reasons a 23-year-old should run your social media:

1. Millennials are creative.

Millennials are used to the idea of standing out and being “special.” It’s something ingrained into our brains from the time we take our first steps.

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