Marketing Why ‘new PR’ requires linkbuilding This infographic from Buzzstream and Fractl explains why links are essential to effective branding and marketing. By Kevin Allen@kevin_j_allenFeb. 3, 2015 SHARE Ragan Insider Premium Content The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.