Why one PR firm is encouraging employees not to send emails

Inkhouse PR is attempting to do away with, or at least severely cut back, on ‘the nasty nibbler’ that is email outside business hours.

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We’ve made a bold move at InkHouse. We’re cutting back on email. We’re encouraging our employees not to respond to email messages outside the hours of 7 a.m. and 7 p.m. (thanks to the folks at Edelman for the idea). We think it will increase our productivity, our creativity, and our overall happiness.

I blame email for a lot. Kelly McFalls, one of my colleagues, calls it the “nasty nibbler,” eating away at our days piece by small piece. I, for one, have never had a good idea while staring at my email. I’ve also never felt good about an interaction with a person who’s checking email as he or she sits across from me at dinner (although 38 percent of us do it), or across my desk at work for that matter.

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