Why organizations should take advantage of speaking opportunities

Having an executive or spokesman speak on behalf of your brand to an audience that’s influential and willing to listen can be a big boost.

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• We researched key markets around the U.S. with high-income earners and developed a wish list of places for the organization’s president to speak. • We packaged a pitch with background on the president and his expertise and shared it with interested speaking venues such as chambers of commerce, private clubs, alumni groups, and others. • We settled on a chamber of commerce in South Florida where a high-income population resides and the membership fit the marketing goals for the president and his organization.

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