Why overarching KPIs are crucial for your mission and brand
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
Globalization indicates success, but it carries particular communication challenges.
In the U.S., there is widespread acceptance and understanding that are critical for all communicators to translate the value of their work and find ways to sharpen their campaigns.
When teams are small, it’s easier to keep everyone in the loop on the key performance indicators (KPIs) vital to your success. Once your company has multiple regional communications teams engaging with multiple audiences, things become more difficult.
In some regions, standardized reporting and a focus on ROI is not the norm for communications teams, and an attempt to deploy a standardized dashboard can fall flat.
Aligning your teams and getting buy-in on globally standardized KPIs can highlight how each regional team’s activities affect the global brand sentiment. With this groundwork in place, comms professionals can amplify team efforts, more effectively deploy resources, and develop a more cohesive brand identity.
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