Why parents write more persuasive copy

Writer James Chartrand has kids. “Maybe you do, too,” he wrote on Copyblogger . “The more I parent them, the more I realize how similar they are to the people who visit our Web sites and blogs. That’s not to say that our site visitors are big babies—far from it.” Chartrand explains how parenting applies to writing persuasive Web copy. It’s worth a look whether or not you have children.

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