Why PR is essential for promoting business-to-business products

A lot of business owners choose to budget funds for marketing over PR, but a good PR strategy can achieve many of the same goals, faster.

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The value of PR is often debated. After all, a good product should sell itself, so why focus on PR when you can pay for marketing that can have an equal, if not greater, effect on sales?

For starters, marketing can be faulty, especially for business-to-business products. Your campaigns can get pricy, and your ads may not resonate with your customers. If you supplement your marketing efforts with a PR strategy, you can reap stronger benefits for a lower cost.

The numbers don’t lie. A Nielsen study found that content written by credible experts resulted in a 50 percent higher brand affinity and 38 percent higher purchase intent than branded content. Good PR can increase your reputation and trustworthiness, and can be even more effective than your paid marketing efforts.

If you’re still not sold, here are a few more ways you can find huge value in PR.

It can save you marketing dollars.

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