Why PR is essential to today’s marketing process

Communicators’ roles have changed along with advancements in technology—and public relations efforts do much more than raise awareness. Here’s how.

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Through advances in technology and an abundance of digital tools, PR now can drive demand.

PR has transitioned from its sole role in early engagement to multiple purposes culminating in sales. Let’s look how today’s public relations enhances marketing:

1. Awareness. This is PR’s long-established role in marketing. Through inbound links from earned media coverage and social media posts, today’s PR pros drive traffic to content, boosting SEO.

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