As a long-time PR consultant, I’m often asked how I’ve managed to stay independent over the years. I’ve never done traditional advertising for my business. Instead, one of the most effective ways I uncover new opportunities is networking.
Professional organizations are one of the most valuable ways to network. Whether you’re an independent PR pro, an in-house communicator or student working on a PR degree, joining one and getting involved can be beneficial to your career.
I can’t remember when I haven’t been involved in a professional organization. From the early days of my career when I was a member of Women in Communications, to my days in the Bay Area where I was a member (and later, president) of our International Association of Business Communicators chapter, professional organizations have always been a big part of my working life. I now serve on the board of two organizations, including my local American Marketing Association chapter.
The argument for joining organizations
Professional organizations can play an important role in networking efforts for both newcomers to PR and seasoned PR pros. Being an active part of professional organizations can:
· Help you stay current on knowledge in your industry