Why PR pros should not ignore Gen Xers

Marketers have emphasized reaching millennials and boomers, leaving Gen Xers an afterthought. Here’s why brand managers must also target this forgotten generation.

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All gasps aside, there’s good reason why you should be paying closer attention to me. First, some reminder math: Gen Xers are the 37- to 52-year-olds in your life, born roughly between 1965 and 1980. We grew up on Three’s Company and Growing Pains, knew MTV as the original music curator, solved the Rubik’s cube well before Candy Crush and understood what going viral meant before it was even a thing (e.g., that urban legend that Mikey from the Life cereal commercials died mixing Pop Rocks and Coke. Spoiler alert: he’s still alive).

Related: Don’t Just Hire Millennials, Think Multigenerational

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