Why relying solely on social media marketing is a losing strategy

Social media is constantly changing, and Facebook in particular is increasing restrictions on brand posts. Marketers must diversify.

Ragan Insider Content

Last week, Facebook made the announcement that starting in January, it will limit how many promotional posts people see on business pages. This is on top of two algorithm changes, and the organic reach has dropped to 2.71 percent. In the last year, entrepreneurs have felt the impact of these changes in many ways, the biggest being their ability to reach their audience.

Most of the large social media companies are now publicly traded, which means they are focused on generating profits more than ever before. For the entrepreneur, this means to reach your audience, you will have to pay to do so.

The changes in social media mirror those that happened in SEO a few years ago. There were entrepreneurs that built entire businesses on SEO, and after two Google algorithm changes, many of those businesses were wiped out. History is repeating itself with social media.

Related: 4 Tactics for Surviving Facebook’s Algorithm Changes (Infographic)

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