Why RFPs are a joke for solo PR practitioners
When you’ve got a one-person shop, spending the immense amount of time a proposal takes without any guarantee of paying work is simply a waste.
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1. I’m secure enough in my work to know where I’m strong (personal referrals) and where I’m weak (RFPs). Why would I sink time into areas where I’m weak rather than focus more time on areas where I’m strong? 2. RFPs are a joke for the solo counselor. Let me tell you why.
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