Why simple language is vital to your content marketing

Just as it has for more than 40 years, Lake Superior State University recently released its annual list of words for banishment.

The list is certainly worth reviewing for writers and marketers who are (or should be) bound by sacred oath to keep language simple and jargon-free.

Lake Superior State proposes eliminating such gobbledygook as “nothingburger,” “onboarding/offboarding” and “fake news”—although that last term might be here to stay.

As a counterpoint to the banished word list, Wayne State University released its ninth annual Word Warriors list, a collection of words it would like to revive. Among the exhumations are “eucatastrophe” (a happy ending), “frangible” (fragile or brittle), “nugatory” (of no value) and “couth,” which sounds like something we could use more of these days.