Social Media Why social media is getting even more expensive Social media services themselves are free, but organizations will have to pony up a lot more money in 2014 and beyond for staffing and other costs of online marketing and audience engagement. By Steve RadickJan. 14, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.