Why social media managers should work on Christmas

Not to be a Scrooge, but if you handle social media for a brand then you might want to log some hours on the holiday.

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After all, it’s not Christmas for everyone, and in a global setting Christmas (for those who celebrate it) comes at different hours.

There are two main reasons why any consumer label or brand worth its salt will have people monitoring social media channels on this holiday: happy customers and new customers.

People of all ages are online now, and at Christmas you can bet they’ll be sharing details of what they’ve received as gifts. What a great opportunity to start building a customer relationship on a happy and positive note.

If someone tweets that they received one of your products, tweet back saying “hope you enjoy it” or add some extra value to the message you send them.

One of my clients, Whyte & Mackay, will be sending links to videos to people who receive a bottle of their whisky. If someone mentions the Whyte & Mackay Special, he or she will receive a greeting and a link to a whisky-tasting notes video, which will let the person with the bottle compare their thoughts with that of whisky Master Blender Richard Paterson:

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