Why social media shouldn’t be dumped on PR

PR pros are expected to juggle the traditional PR channels and social media. That’s nothing new – but is it right? This  article by Lisa Devaney, head of London-based consultancy Hai Media Group, explores the issue, suggesting that “all PRs should have an in-depth understanding of what is going on in social media.” According to Devaney, “They should know some basics, like the difference between a group and a fan page on Facebook, and how to use hashtags on Twitter,&#822…