A campaign against cancer seems like an easy PR win.
This October, sports teams are bedecked with fuchsia paraphernalia, and the campaign festooning retailers with pink ribbons is turning 25. The anniversary has many reevaluating whether “awareness” is a big enough goal for cancer advocates.
— Breast Cancer Action (@BCAction) October 7, 2017
The activist organization Breast Cancer Action (BCAction) has launched a campaign to call out corporations that use breast cancer to sell merchandise while pocketing the lion’s share of the gross sale.