She goes on to say that most of your press release will end up on the cutting room floor if the reporter turns it into a story. Now, she wisely points out that spelling and grammar make you look professional and carry some importance, but she concludes that misspelled words or misplaced prepositions aren’t all that important in the end. It’s more about the story.
In one sense, the author is right—the story is what matters most. A mistake here or there won’t kill you, but spelling and grammar do matter in your press releases.
Spelling and grammar mistakes make you look unprofessional.
If you were a reporter and you received a press release that was riddled with typos and various errors, you’d have a hard time taking the story seriously. Sending a press release with spelling and grammar mistakes will cause you to look unprofessional. Period.