Why The Economist thinks PR pros have it wrong

An article details five things PR types get wrong when pitching reporters. The truth is: the author’s right. But it’s time to shift the conversation.

Ragan Insider Premium Content
Ragan Insider Content

It’s that time of year when journalists get sick of PR professionals and lament about the industry in high-profile publications.

This time? The Economist.

The subject? The five things PR pros get wrong when “reaching out to journalists.”

The author lists:

1. Dear [[Firstname]]. Forgetting to do the mail merge when you send the blast email.

2. Dear Firstname. Having the journalist’s name in a different font or color.

3. Dear Ms. Lastname. Not knowing the gender of the person you’re emailing. (This isn’t hard to find with a quick Google search.)

4. The completely inappropriate pitch. We’ve covered that on Spin Sucks and Ragan.com a thousand times or more. Do your research. The media database companies are there only as a starting point.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.