Why today’s SEO requires a three-pronged approach

As search engine algorithms become ever more sophisticated, the old tricks no longer cut the mustard. Integrate PR, website design and savvy social media efforts to rank your brand higher.

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More content than ever before is at our fingertips, and the mass digital archive that is the internet will only keep growing. 

As we look ahead to 2020, and even the coming decade, brands managers will have to revamp their search engine optimization (SEO) tactics to stand out. 

Long valued in the marketing world, SEO must align with a company’s PR, design and social media efforts to help a brand rise on consumers’ screens. Let’s look at those elements.

Public relations

Brands often undervalue earned media and its impact on SEO. Earned media can be one of the most credible and far-reaching types of promotion due to its organic nature, in comparison to paid media channels like ads and search engine listings. Traditionally, companies have relied heavily on owned, branded content (such as a company blog, FAQ, etc.) to drive website traffic. However, a study found that 91% of brand-owned media receives no organic traffic from Google search. 

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