Why treating your press releases like ‘Mad Libs’ breeds apathy

Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.

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FOR IMMEDIATE RELEASE __(Company)__ Announces Groundbreaking __(Announcement)___ __(Company)___, the premier, turn-key provider of ___(product or service)___, has announced ___(announcement)____, which will revolutionize the way ____(consumers or businesses)____ do ____(activity)____. “We are so thrilled to make this announcement,” said Spokesperson, CEO of ___(Company)___. “This news will surely be a cutting-edge game-changer in the ____(type of industry)___ industry.”

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