Why we should make a virtual workforce our ‘new normal’

Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.

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With most states under stay-at-home orders for nearly two months now, there are two side effects on many households and corporations that are beginning to surface:

While these topics are discussed separately, I’ve long known how related they are and believe wholeheartedly that the “flexibility” this crisis has extended to working families should remain permanent. Twitter is one of the first major corporations to catch on to this. Our recovery, productivity and morale will be better for it.

My business is one of so many that has been deeply affected by the pandemic. It will take us quite a while to recover from the financial impact. But in a broader sense, I am optimistic about the opportunity this current landscape presents us as we collectively contemplate what the next phase looks like.

I’d like to present this challenge to fellow business owners: Join me in making a remote, flexible work environment part of the “new normal” you’re shaping.

Where there’s motivation, there’s a way

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