Social media is going the way of online shopping. In the same way that online shopping has become a seamless, ubiquitous part of our lives, social media will soon be invisible.
Will we ever stop referring to “social media” as such, with the term becoming implicit? I contend that we’re heading there faster than most people in our profession realize.
Social media is certainly not novel anymore. More PR pros, marketers, and communicators—including this author—have some variation of “social” in their job title. Even more will have social media in their job description.