Social Media Why women are the real power behind social media The statistics don’t lie. Women are more present on most social sites than men are, and they’re more likely to interact with brands. By Kevin Allen@kevin_j_allenMarch 11, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.