Why you need to explore YouTube as a marketing channel

The website Econsultancy says the online video behemoth is a must for marketers. It also shared nine examples of the best interactive YouTube video campaigns.

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In a post for the U.K.-based website Econsultancy, Jake Hird sites these figures as some of the reasons more advertisers should be looking at YouTube as a channel for their campaigns. He said:

“There’s been some sterling effort recently on the part of advertisers in exploring video as an additional marketing channel and a great deal of this has been on YouTube.

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