Why you should address the coronavirus with employees

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries.

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Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds.

Business travelers, commuters and those who work in close quarters may have heightened concerns about their safety. By not communicating and engaging employees on sensitive matters like the coronavirus, companies could experience decreased productivity, increased costs, reputational risk and other performance challenges.

Employees are a company’s No. 1 asset, so it’s in your best interest to make sure employees know you’re taking potential threats (and their safety) seriously, even if it means delaying projects or addressing logistical challenges.

From violent protests to terrorism to outbreaks, companies should have policies that include communications strategies to address such events.

Remain calm and stay informed

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