Why you should already be evaluating your marketing strategy

It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away.

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March is here, and that means spring is on the way. For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy.

As much as you would love to “set it and forget it,” marketing is something that needs to be routinely updated for the latest trends, data and effective tools. Though your timeline may be a little different depending on the nature of your business and schedule of your campaigns, a quarterly schedule is a chance to review what’s working and what needs improvement.

Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies:

1. Learn what works—and what doesn’t.

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