Why you should be sending fewer pitches

Irrelevant pitches can waste your time and get on editors’ nerves. To stand out from the crowd, focus on quality over quantity.

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It’s eating up your time. Composing a good pitch takes time. You have to research whom you’re sending it to. You have to put it together, send it off, and follow up. When you repeatedly spew an insane number of pitches, you’re simply eating up valuable time. • It’s getting on editors’ nerves. Of course you want to develop a relationship with editors, but you don’t want to be that annoying neighbor who won’t go away. If you send them pitch after pitch, they’re just going to view them as garbage. How could you have that many stories, anyway? • It’s not letting you stand out. Getting a pitch recognized isn’t impossible, but editors are overwhelmed, so yours must stand out. Rather than bombarding them with pitch after pitch, send just one or two strong pieces with striking headlines—that could get you noticed.

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