Media Relations Why you should choose a PR ‘Cinderella’ Smaller colleges’ upset victories over big-name teams are part of what make March Madness so exciting. Likewise, small PR firms can sometimes do a better job than the big-name agencies. By Christine CarlsonMarch 27, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.