Why you should focus on connection over content

During the current crisis, messages that build relationships with consumers will go the farthest. Here are some tips on how to prioritize service and empathy on social media.

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How should you adjust your social media strategy during COVID-19?

Your channels are key opportunities to engage internal teams and push key messages to stakeholders. You can build community and keep your organization top-of-mind, but you must take care.

The wrong tone will do more harm than good.

We caught up with Dina Rezvanipour, founder and president of 3d Public Relations & Marketing, to get her takeaways for how to use social media during the current crisis.

Here are some of her takeaways:

PR Daily: How can social media help engage remote workers?

Rezvanipour: Scheduling a daily video call with your team, which you can do through videoconferencing platforms like Zoom or Google Hangout, engages employees, boosts synergy and communication among team members and provides people with a bit of normalcy during these unprecedented times.

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