Why you should lead with values in COVID-19 crisis

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.

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The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”

From around the world, there are a myriad of public health organizations, medical experts and others providing guidance for event planners, businesses, educational institutions and leisure travelers. The misinformation about COVID-19 and the political rhetoric is traveling just as fast – perhaps faster – than accurate information.

With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon. For most companies and organizations, the facts and figures should be secondary to values-based messaging.

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