Why you should learn your client’s love language

This year for Valentine’s Day, why not consider the feelings of your professional connections too? Here are tips for keeping your clients happy in the relationship.

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Being a professional communicator is all about building relationships.

Your professional connections might not be as fraught as romantic relationships, but they still require nurturing care to grow and develop into a partnership with trust and value for both parties.

You still have to show that you care.

In his 1992 book “The Five Love Languages: How to Express Heartfelt Commitment to Your Mate,” Gary Chapman hypothesizes that there are five ways to show someone you love them. The channels he lists are:

He submits that everyone has a preferred “love language” or a way they register that someone cares about them. Some partners feel loved when they receive expensive gifts; others just want to spend the day with their partner. Others need compliments and praise in order to feel appreciated.

Is the same true for professional relationships?

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