Why you should promote your agency on LinkedIn

The social network for business leaders is an important place to highlight your B2B products. Here’s why (and how) marketers and PR pros should develop a LinkedIn presence.

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As a marketer, LinkedIn can be a great place to promote your skills and accomplishments and connect with others in your industry. You never know when those connections could lead you to new opportunities.

However, LinkedIn isn’t just for individuals. There are many reasons your agency should maintain an active presence, too.

LinkedIn is the place decision makers go to find valuable content. When executives were asked about the top places to find relevant, high-quality content, 91 percent cited LinkedIn, while only 29 percent said Twitter, and 27 percent said Facebook.

Given that most readers of content on LinkedIn are high-level decision makers, the social network can also be a great place to generate leads for your agency (if used correctly and strategically). From posting your services to sharing updates with clients, here are a few ways agencies can take advantage of a LinkedIn company page:

1. Highlight your services.

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