Why your best content is probably right under your nose

Writers and marketers have a lot in common. Instead of separating your most talented content creators, here’s how to use both to revamp your strategy.

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Content marketing has become one big M.C. Escher painting—unnecessarily intricate.

Many marketers’ priorities are backward and brand managers are making the same mistakes as newspapers and other publishers.

Quartz sums that up it in a recent article:

Humans are losing the battle against Kardashian-loving algorithms for the soul of new media. Analytics and algorithms have emerged as key weapons in capitalism’s brawl with journalism across the web. And the struggle has real consequences for all of us.

Publishers are laying off journalists; instead, they’re using algorithms to optimize their web content based on clicks. The Associated Press, for example, is using artificial intelligence to automate stories. For Trending Topics, Facebook ditched human editors in favor of a newsfeed algorithm. Look how well that turned out.

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