Why your sales pitch needs a P.S.

The post-script in a sales letter or e-mail pitch might be cliché — but you should still use it. According to Copyblogger ’s Sean D’Souza, your brain remembers the first, the unusual, and the last thing it reads. So, if someone’s perusing your e-mail, they will recall the headline, an unusual example or story, and the last — a post script. “That, my friend, is why the P.S. is so vital,” D’Souza wrote. “Because the customer is almost certainl…

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