Wikipedia: 4 rules of engagement for PR professionals

Public relations professionals can play a valuable role on the site by creating insightful and informative content, as well as making sure existing content is accurate and relevant. The only way to do so, however, is by adhering to Wikipedia guidelines.

1. Establish notability.

For an article to be included in Wikipedia, it must be notable—that is, you should be able to verify the content with multiple independent sources. That means news articles in major outlets, not blog posts and press releases. If you want to create an article, but you’re worried about whether it’s notable, secure the proper news coverage first.

2. Be transparent.

Every Wikipedia article has an accompanying talk page that you can access by clicking the “Discussion” tab directly above the article title. If you have a conflict of interest (for example, you work for the company or you are paid to represent it), declare it here. Ask other editors to verify that your copy does not show bias either in favor of or against the article’s subject.