It’s been the site’s trademark and distinguishing feature since its launch in 2006. Now, it might go away.
Re/Code, citing “multiple people familiar with the company’s plans,” reports that Twitter is exploring whether to allow users the option to share tweets that exceed 140 characters.
It’s no secret that Twitter is struggling. Interim CEO Jack Dorsey has seen one exit after another among the company’s executive ranks, as well as stagnating growth in several key areas.
“Dorsey is apparently supportive of a potential change,” Re/Code reports, “a bold stance and yet another sign that he isn’t simply keeping the CEO seat warm until Twitter finds someone permanent.”
The question remains whether Twitter will attract a new audience just because it has a longer character count.
I think it’s unlikely, but it’s sure to get plenty of attention. I wouldn’t be surprised if the news was leaked just as a way to gauge public opinion about it.
Reaction among the Twitter faithful have been largely negative: